Success Case
Anytime Fitness Challenge
Anytime Fitness & WeFitter
Offering gamified experiences in their fitness clubs


Anytime Fitness has partnered with WeFitter to offer its customers gamification experiences. Thanks to WeFitter, Anytime Fitness customers can compete with individual challenges against themselves, but also against other members of their own gym and other Spanish operator centers.

By burning calories and completing new challenges, members can win prizes such as free services within clubs, sports experiences and trips.

To promote this initiative, the company launches different challenges throughout the year under the hashtag #AnytimeChallenge, whose evolution can be followed through the website created between Anytime and WeFitter.

Customized landing page
“WeFitter helps us promote healthy living habits from work environments”
Emilio Quero
Anytime Fitness Spain Country Manager
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