Success Case
The challenge
Around the world against cancer

Cinesa and UCI Cinemas Portugal started a campaign among their workers to raise funds for the #Paralosvalientes campaign, sponsored by Leo Messi, and which finances the construction of a center dedicated to children’s cancer in Barcelona.

The challenge was that among all the workers traveled 44,000 kilometers, equivalent to go around the world.

When the goal was completed, Cinesa donated 10,000 euros to the campaign #paralosvalientes, promoted by the Hospital Sant Joan de Déu, to contribute to the creation of the SJD Pediatric Cancer Center Barcelona.

“WeFitter helps us reduce the sedentary lifestyle and create a good working environment”
Yolanda Erburu
Marketing Director at Cinesa
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