Because you are an experienced Marketer who thinks from the customer's perspective, with a solid track record of implementing impactful process improvements in high-volume environments. You feel right at home in your role as a Medior Marketer. Knowledge in the healthcare and lifestyle domain is a plus, but fortunately, you'll be working in a team with other experts, allowing you to quickly adapt. You have extensive experience with online marketing techniques and how to leverage them for visibility, lead generation, partnerships, brand awareness, and more. With commercial experience and technical affinity, you strive for results that truly matter!

What we expect from you:

• - Minimum of 3+ years proven experience as an online marketer, preferably in a B2B SaaS company.
• - Strong knowledge of online marketing techniques, SEO, SEA, and social media.
• - Excellent communication skills and the ability to collaborate effectively with various colleagues.
• - Analytical ability and the skill to measure and improve marketing performance.
• - Independent, results-oriented, and capable of successfully managing projects.
• - Excellent fluency in both Dutch and English languages.
• - Affinity with the domain of health, fitness, or lifestyle is a plus.

As a Medior Marketer, you will be responsible for developing and executing effective online marketing strategies to enhance the visibility and success of WeFitter in the market. You will create a plan to ensure that we attract the right leads from our 4 focus markets: corporate health, digital fitness, e-health, and insurance. You will closely collaborate with colleagues and other stakeholders to translate the company's goals and ambitions into tangible marketing initiatives.

WeFitter enables apps and platforms to connect with fitness apps and wearables, allowing valuable health/lifestyle data to be combined with various gamification elements such as challenges, leaderboards, point systems, badges, and bio age scores.

We are more than just a group of people working on software solutions. Our team consists of data scientists, machine learning and artificial intelligence engineers, back-end and front-end developers, and commercially oriented staff, all committed to being a leading company in the future of digital health and wellbeing.

Responsibilaties:

• - Develop and implement WeFitter's online marketing strategy.
• - Create and execute online marketing campaigns to acquire leads and enhance brand recognition.
• - Monitor marketing performance and analyze data to measure and optimize campaign effectiveness.
• - Manage and optimize the website, ensuring optimal user experience and conversion.
• - Craft valuable and compelling content for various marketing channels, including the website, social media, emails, and blogs.
• - Manage social media accounts, boosting online visibility and engaging target audiences.
• - Collaborate with partners to coordinate marketing initiatives.
• - Identify new opportunities and market trends to gain a competitive edge.

Tools:

Knowledge and/or experience with the tools below is a plus:

• - Canva
• - Outfunnel
• - Adobe
• - Pipedrive
• - Hotjar
• - Google platform
• - WordPress

Where you will work:

At WeFitter, we operate within an open, autonomous, informal, and down-to-earth culture. We're based in Groningen. You'll become a part of the WeFitter team, consisting of various front-end and back-end engineers, data scientists, a marketer, and a business owner. As we work on numerous healthcare-related products, exchanging ideas with colleagues is a breeze. Our strength lies in collaborating on equal terms and collectively improving. You can go far alone, but together with your colleagues, you'll go even further.

Food!

Energy comes from good food, and we at WeFitter know that well. That's why you can enjoy our in-house cafeteria for lunch every day. We gather here for a friendly communal lunch before getting back to work.

Compensation!

Working at WeFitter is challenging, and we make sure it's rewarding too. In addition to your salary, we offer a laptop with a laptop bag, holiday pay, 28 vacation days, commuting arrangements, and more.

Beyond!

Beyond work, there's plenty to do at WeFitter. Many initiatives come from colleagues themselves, making the activities diverse and always voluntary. Activities include sports opportunities, team outings, and Friday afternoon drinks.

Interested?

Does this position as a Medior Marketer at WeFitter resonate with you? Don't hesitate any longer—apply now! Send your CV and cover letter to hello@wefitter.com.